Just a day after being thrust into the spotlight as a romantic place to holiday, the Waikato has been pushed aside with Queenstown being given top honours.
Sexual wellbeing brand Durex yesterday named the Southern Lakes region (Queenstown, Wanaka and Arrowtown) to be our most romantic spot, with 29 per cent of Kiwis surveyed labelling it their No 1 spot for love in their latest Valentines Day survey.
The Coromandel secured second place with 13 per cent, and Hanmer Springs came in with 9 per cent of the vote.
Meanwhile, Gisborne and the East Cape came in as the least romantic places.
In the Waikato, fine dining and a night at a hotel were the top of the list (43 per cent) of things to get romance started, while 32 per cent said they first felt the magic with their partner at someone's house.
Nationally, other popular date choices included the traditional picnic and walk along the beach (25 per cent) or dinner followed by a movie (19 per cent).
On the not-to-do dates for this Valentines Day were outdoor activities - the least popular with 5 per cent of the vote - followed by a home-cooked meal and a night in without the children.
Durex New Zealand consumer and shopper marketing manager Emma Smith said the research revealed although we are romantics at heart, Kiwis also needed to be doing more to keep things exciting in the bedroom.
"Two-thirds of couples admitted that they are not doing enough to keep the magic alive in their relationship.
It's essential that couples have the confidence to experiment and Valentines Day can be a great reminder to ignite the magic with their loved one."
The Waikato Times asked its Facebook followers if they had a special evening planned for Valentines Day.
Respondent Craig Morgan said Valentines Day was just "another day for marketing, well, they used to be for me".
"So I decided to get married on the day so that I can celebrate it with the Mrs."
He said it would mean he would never forget the date.
"Well this year is the five-year mark so I will be taking the day off and taking the wife out to lunch as it's hard going out for dinner with a three-year-old.
"I bought her something small as we decided we'd only get small gifts this year.
"So I got her a 1.5 caret necklace pendant.
"As diamonds might last forever but my love for her is eternal."