Mauve, lilac, amethyst, lavender, magenta - call it what you will.
About 500 people dressed in varying hues and permutations of purple will hit the walkway around Lake Rotoroa later today to raise awareness of endometriosis.
Co-ordinated by Insight Endometriosis, the sixth annual Purple Walk will begin at 5.45pm, following a 15-minute Zumba warm-up at the walkway near the Yacht Club.
More than 500 participants dressed in purple will raise awareness of the significant condition.
The first 500 registrants will receive a goodie bag at the end of the event and spot prizes worth more than $3000 will also be awarded to the most creative teams. There is even a special prize for the best-dressed dog.
Entries are open to all aged 13 and older.
Endometriosis is a complex but common condition involving hormonal and immune systems.
Cells that resemble those in the uterine lining grow on other areas such as the ovaries, fallopian tubes, pelvic lining, bowel, bladder, appendix and other organs.
The cells grow in response to the menstrual cycle, forming lesions or cysts (endometrioma), which can cause inflammation and adhesions.
The outcome is often pain and a variety of other symptoms. Endometriosis is also a leading cause of fertility problems.
Endometriosis can affect women of all backgrounds and ages, including teenage girls. It is common for women to think their pain symptoms are normal, and so delay seeking treatment.
- Waikato Times