Farming personality David Henshaw, who was made famous for his "Jock" cartoons depicting rural life, died on Sunday aged 74.
The long-time Tamahere resident communicated with farmers for more than 40 years through his cartoons with his main character, Jock, a recognised national identity.
These cartoons appeared in the New Zealand Farmer newspaper for 34 years and on the Jock calender for the past 17 years. His production of the Jock cartoon never flagged with rural folk and was a great favourite with city dwellers who had a link with the land, no matter how long ago.
In 2011, Mr Henshaw became an Officer of the New Zealand Order of Merit for services as a cartoonist.
The citation noted that Mr Henshaw's cartoons had contributed to a better understanding between New Zealand's rural and urban communities, particularly among children.
"His cartoons are a record of the agricultural and social history of New Zealand during the last 40 years," noted the citation when he received his insignia on April 15, 2011.
In 2007, Mr Henshaw was awarded the Guild of Agricultural Journalists' Landcorp Communicator of the Year Award.
He also published a number of books on his own, and with co-authors including Judy Darragh, John Dawson and Graham McBride.
He contributed to a massive list of publications over the years for organisations including ACC, MAF, Farmsafe, Waikato Pesticides Awareness Committee, NZ Dairy Group, Fonterra, NZ Society of Animal Production and NZ Society of Farm Management.
Mr Henshaw is survived by his four children and 10 grandchildren.