After a Waikino dairy farmer was sentenced to two years in jail for beating his cows so severely that he broke their legs, jaws and tails, it's important to bear in mind that this industry is inherently cruel, even when the farmer isn't a psychopath.
Cows are inquisitive, sociable animals, but farmers treat them like milk machines.
To increase milk production, cows are kept almost constantly pregnant. Their calves are taken from them only hours after birth.
Some females will replace their worn-out mothers, while most males are slaughtered within days for veal.
Cows are forced to produce up to 10 times more milk than they would naturally, increasing the risk of painful udder infections.
When cows become too sick or worn out to produce enough milk, they are crammed on to trucks and taken away to be slaughtered.
We can help put a stop to this cruelty by buying humane and healthy non-dairy foods.