International driving safety award for NZ

Last updated 11:49 25/06/2012
A Kiwi innovation to help people resist using their cellphones when driving has been recognised with a global telecommunications award in London.
Fairfax NZ
THIS IS A NO-NO: Vodafone's award-winning set-up could prevent it.

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A Kiwi innovation to help people resist using their cellphones when driving has been recognised with a global telecommunications award in London.

The DriveSafe service from Vodafone won the Consumer Service Innovation Award at the Global Telecoms Business Awards.

The free service was launched in February. Vodafone users can text DRIVE ON to 760 and anyone texting the driver will automatically get a reply saying, "Im driving right now. Ill read your TXT as soon as it is safe to do so.".

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