The first ever Panda Awareness Week has begun, with a launch party in London's Trafalgar Square involving 108 people dressed as pandas doing tai-chi.
PAW was started by China's Chengdu Panda Base, the world's top panda research and breeding centre.
To promote the campaign the centre has also released a video of panda cubs playing with keepers at the base on a slide.
UK TV conservationist and Pambassador Nigel Marven has praised their work.
"Pandas used to be really difficult to breed in captivity, but the Chengdu base and other zoos around the world have cracked the problem and now there's around 400 in captivity. So they're starting to be reintroduced back into the wild. So it's a great conservation success story."