Natalia Poklonskaya is the brand-new attorney-general of the Crimea.
But since her appointment was announced, much of the world's focus has been on the 33-year-old's good looks rather than her role in the current political crisis which some have labelled the "biggest threat to European security" since the Cold War.
Poklonskaya was introduced to the world in a press conference as the newly appointed chief prosecutor of the Crimean republic on March 13. During the press conference – dressed in a military uniform with her hair loosely tied back – she called the Kiev authorities "devils from the ashes", Turkish media reported.
Within minutes of the appearance, the footage, all in Russian, was proving a hit in Japan. It was reportedly re-Tweeted 10,000 times almost as soon as it aired, with one admirer commenting: "All Hail the Queen."
When the footage was uploaded to Japanese video-sharing website You Tubi News it received instant viral status, receiving more than 350,000 views in several days.
Manga and anime-style art drawings of her have flooded the internet with many artists depicting Poklonskaya as a battle-ready heroine.
A blogger wrote: "Used properly, beauty is indeed a powerful weapon."
Adding to the mix, pictures of the prosecutor wearing a short black dress and red shoes have been found on social media.
A story on The Voice of Russia website indicates Poklonskaya is clearly in the camp of Russian President Vladimir Putin when it comes to shifting Crimea from the Ukraine to Russia.
The people who now hold the offices of Ukrainian president and prosecutor general are illegitimate, she is quoted as saying.
"I tell the truth and I'm not afraid of this truth," Poklonskaya said.
"I am no criminal, I don't propagate Nazism, unlike certain regime functionaries in Kiev."
Before her appointment as Crimea's attorney-general, Poklonskaya worked as a senior lawyer at the Ukrainian Prosecutor-General's Office, in Kiev and Crimea's Simferopol, official Russian media report.
According to the International Business Times, the Ukrainian lawyer seems to know that her looks have some uses, and was quoted as saying, "as the idiom goes, 'Beauty saves the world."'
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