A potato salad has gone rogue on crowdfunding website Kickstarter.
The yet-to-be made salad had raised almost US$23,000 ($26,000) - exponentially more than its initial goal of US$10.
The campaign was posted by Zack Danger Brown of Colombus, Ohio on Friday, and has since taken on a life of its own.
Despite Brown's worry that his first potato salad "might not be that good", the campaign has almost 1800 backers.
The average pledge is about US$6.70, the highest is US$50.
Depending on the amount pledged, Brown has promised to say the backer's name out loud whilst making the salad on camera, ship them a "bite" of it, write them a potato salad haiku or send them a potato salad-themed hat.
With 25 days to go, Brown has enhanced the campaign with stretch goals, which have gone from increasing salad volume and recipes (there are now four kinds on offer, including a vegan options) to inviting "the whole internet" to a potato salad party.
"The internet loves potato salad! Let's show them that potato salad loves the internet!!" he said on the campaign's webpage.