Hillary Clinton spent US$66 million just to air ads in September

Democratic presidential nominee Hillary Clinton is spending up on on-air and online ads/
CARLOS BARRIA/REUTERS

Democratic presidential nominee Hillary Clinton is spending up on on-air and online ads/

Democratic presidential nominee Hillary Clinton's September inundation of the airwaves cost her campaign US$66 million (NZ$92m), swamping rival Donald Trump's media presence.

A new campaign finance report filed Thursday night showed that Clinton's campaign committee paid out nearly US$66m for media buys last month to the ad placement firm GMMB - twice as much it spent in August.

Clinton's media investment was almost triple the $23 million that Trump spent to put ads on the air in September. Trump's campaign shelled out nearly $21 million more on digital consulting and online ads, while Clinton's committee spent US$866,000 on online ads. But Hillary Victory Fund, a joint fundraising committee between the campaign and the Democratic Party, spent another US$26m on online ads over the last three months, filings show.

Clinton spent a total of nearly US$95 million through her campaign and two joint fundraising committees in September, exceeding the US$85m in campaign contributions raised through all three entities. About 27 percent of her money came from contributions of US$200  or less.

When October began, she still had more in her campaign coffers than Trump: US$59m to his US$34.7mn.

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 - The Washington Post

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