Video of a small child being run over by a bus and ignored by onlookers has sparked social media outrage in China.
The video posted by Wang Yujing on Chinese microblogging site Weibo, shows a minibus hitting the child and dragging him up the road the driver finally stops.
Several people witnessed the accident and numerous cars drive by as the boy's distraught mother tried to reach him and call for help.
None of them stopped. The boy later died.
It is a similar case to an incident last year, when two-year-old Wang Yue was hit by two vehicles and ignored by passers-by in Guangdong Province.
The latest video was forwarded more than 20,000 times in just a few hours, according to state new agency Xinhua.
Commenting on the video, internet user Shenmomo wrote: "It's furious, shameful to see such a tragedy repeated in the cold winter. You were born in such a cold world, may angels and heaven warm you."
A shopkeeper at the market said: "We all feel sorry for the death of the boy, and we have heard the criticism from the public, but we didn't know how to rescue him."
Police said the boy, called Yan Zhe, was five-years-old, and his parents' only child.
According to Xinhua, the boy had gone into the food market in east China's Zhejiang Province with his mother, and was hit while he was playing in the street.