In the lastest example of how arduous the life is, North Korean leader Kim Jong Un and his haircut have dropped by an artillery unit in the Kangwon province, sending soldiers swooning.
Images of the visit co-incided with US president Barack Obama's impending trip to South Korea and were made public by North Korea's Korean Central News Agency.
Kim is showing being mobbed by women in uniform. They are crying, laughing and clapping. Relegated to the background are male soldiers, also pictured crying, laughing and clapping. However several are also flailing their arms above their heads in a state of absolute euphoria and all are probably suffering a severe dose of envy as their female counterparts cling to every limb of the Dear Leader.
North Korea is known for its bizarre and spectacular photo opportunities. But it's also renowned for removing people from images and stories if they've displeased the government.
The secretive state also tries - and fails, consistently - to dabble at Photoshop. There are many examples. Like the time Kim appeared at a children's hospital. Or the time Kim Jong Il looked healthy. Or the time all those hovercraft made a beach landing. (But then again China has also had its slip ups, as has South Korea.
The latest image release follows reports of heightened activity at North Korea's underground test site, raising fears of another atomic test.
Obama is expected to discuss ways to deal with North Korea's nuclear programme when he visits Seoul this week.
But through it all Kim's still smiling.