Scots not laughing at UK Lego campaign

01:17, Jun 12 2014
Britian's 12 reasons for Scotland to stay part of the UK
12. And finally, you'll still have enough left over for endless hugs with everyone to celebrate being in a United Kingdom. (And if you’re still in need of a reason to smile, go to Inverness – it’s the second happiest place in the UK.)
Britian's 12 reasons for Scotland to stay part of the UK
11. Pay off your energy bills in full over the year. (Average household cost in Scotland: NZ$2410.82 per year.)
Britian's 12 reasons for Scotland to stay part of the UK
10. Go for one haircut a month for over 3 and half years…you can go for significantly more if you're a man! (Average spend for women per haircut: NZ$59.63.)
Britian's 12 reasons for Scotland to stay part of the UK
9. Share a meal of fish and chips with your family every day for around 10 weeks, with a couple of portions of mushy peas thrown in. (Average cost of fish and chips in UK: NZ$9.42 per portion. Based on family of four sharing meal.)
Britian's 12 reasons for Scotland to stay part of the UK
8. Experience 636 joyful caffeine highs. (Average cost: NZ$4.37 for a medium cappuccino.)
Britian's 12 reasons for Scotland to stay part of the UK
7. Watch Aberdeen play all season with two mates – with a few pies and Bovrils thrown in for good measure. (Average cost: NZ$845 for one 2014/15 main stand season ticket.)
Britian's 12 reasons for Scotland to stay part of the UK
6. Fill up your fuel tank for the whole year with money leftover for an MOT and a few trips to the car wash. (Average household spend on petrol/diesel for personal transport in Scotland: NZ$2233.20, average MOT costs: $58.95- $247.54.)
Britian's 12 reasons for Scotland to stay part of the UK
5. Cover your family's yearly shoe habit for about the next six years. (Average annual household spend on footwear in Scotland: NZ$465.25.)
Britian's 12 reasons for Scotland to stay part of the UK
4. Scoff 280 hotdogs at the Edinburgh Festival. (Average cost: NZ$9.94.)
Britian's 12 reasons for Scotland to stay part of the UK
3. Hop on the bus between Glasgow and Edinburgh (and back) 127 times. That's the equivalent of a daily commute for more than 5 and half months. (Average cost: NZ$21.87 for a return ticket.)
Britian's 12 reasons for Scotland to stay part of the UK
2. Pay for Christmas presents twice over, with some money left over to spend on Hogmanay celebrations. (Average spend on Christmas in Scotland: NZ$1212.83.)
Britian's 12 reasons for Scotland to stay part of the UK
Twelve things the British government says Scots could buy with the extra 1400 pounds (NZ$2783) they would have if they voted to stay part of the United Kingdom: 1. An overseas holiday for two with cash leftover for sun cream. (Average cost: NZ$1352.01 per person for a 10-day jaunt.)

Britain's government has opened a new front in its campaign to convince Scottish voters to reject independence, using irony and Lego toys to try to get its message across, but not all Scots are amused.

In postings on social media site Buzzfeed and an official website, the government listed 12 things Scots could buy with the extra 1400 pounds (NZ$2783) a year it said they would have if they voted to stay part of the United Kingdom.

The first suggestion was a beach holiday outside Scotland.

Each option is illustrated with the Danish children's toy Lego, ranging from a Lego woman sunning herself on a beach to a hair salon made out of Lego blocks.

The latter advised Scots that with 1400 pounds they could: "Go for one haircut a month for over 3 and half years ... you can go for significantly more if you're a man!"

Not all Scottish voters saw humour in the proposals. "How bloody dare they treat us all like imbeciles? How anyone can vote 'no' (to independence) is completely beyond me," said Twitter user Elizabeth Stanley.

Other suggestions on the government website included travelling between Edinburgh and Glasgow 127 times by bus, taking two friends to watch Aberdeen's football team play all season - complete with meat pies and beef tea - and paying for a year's worth of household utility bills.

Scots vote on September 18 on whether to end their 307-year union with the United Kingdom. Scottish nationalists say independence could benefit each Scot to the tune of 1000 pounds a year.

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Reuters