Tens of thousands of people have splatted each other with 120 tons of tomatoes during the annual 'Tomatina' battle, leaving the eastern Spanish town of Bunol in a sea of red mush.
Town hall estimates some 40,000 people, including many tourists, took part in Wednesday's (local time) hour-long street bombardment, which has its roots in a food fight among kids back in 1945.
Participants - many wearing T-shirts, shorts and goggles - flopped around in the swamp of red pulp while they pelted each other with tomatoes dumped on them from five loaded trucks.
Portable showers were set up so revellers could shower afterward.
The town's streets and walls are hosed down once the battle ends.