What's in a name? More than we realise, it appears. At least that's the case for the newly named George Alexander Louis.
We know the little prince's name is a nod to a long lineage of royal Georges. No less than six of them have been kings. We also know that the name was the favourite with punters around the world.
But, what many don't know is that the baby's name may also be an acknowledgement of William's mum, Diana and her side of the family.
In an interview with Australia's ABC's radio this morning, Margaret Holder, a royal writer for more than 30 years said, "George, clearly, is after the Queen's father.
"The person I thought William resembled most in character [was King George], a very devoted family man.
"And William and Kate, when they have a brother or sister for this little boy, they will very much resemble that family unit - that we saw in The King's Speech."
But, she also said that the names "are also a nod to the Spencers. The three names are the names of Prince William's cousins.
"It's intriguing that he's also gone for the Spencer side.
"There is George McCorquodale, there's Alexander Fellowes, and there's Louis Spencer, heir to the Althorp house and dynasty. He is the son of Earl Charles Spencer's first marriage."
With the name, Kate's polkadot dress and Diana's 19-carat engagement ring, the new family continue to keep the memory of Will's beloved late-mother alive.
That said, the Queen still had the final say on her new grandchild's name.
"If they come up with something ridiculous, the Queen could have said, 'look, this is not a suitable name for a monarch'," Holder said.
As for what boy George's title will be in the years to come, Holder said: "I expect this little baby George - very few of us will see him come to the throne - I expect that he will take the name one day. He will be George VII."
- FFX Aus