The Duke and Duchess of Cambridge have secretly set up firms to protect their brand, it's been revealed by Kensington Palace.
Prince William has founded APL Anglesey, after his middle names Arthur Philip Louis and the Welsh island where the royal couple first lived.
Kate set up CE Strathearn, whcih British media said came from her names Catherine and Elizabeth and the Countess of Strathearn Scottish title awarded to her by the Queen.
Such a move is usually the work of celebrities like David and Victoria Beckham, who wish to sell officially-endorsed products and take action against anyone selling items that could harm their image.
Not be left out, Prince Harry's set up his own company called Tsessebe, after a type of African antelope.
Kensington Palace said the firms would not be ''regular trading arms'' and were likely to remain dormant for the foreseeable future, the Daily Mail reported.