5200 complain over 'offensive' Pistorius ad

Last updated 08:50 06/03/2014
Paddy Power
OFFENSIVE: More than 5000 people had complained about the promo for bookmaker Paddy Power, "an unprecedented" number.

Relevant offers

Europe

Cries of corruption follow Serbia's bouncing lottery ball Google fighting French order to apply 'right to be forgotten' outside Europe Scottish police officer under fire for NZ holiday snap of children with guns Drunk badger sleeps for two days after big night on beer Ultra-Orthodox Jewish man stabs six people at Gay Pride march in Jerusalem After Russia UN veto, countries seek court for Flight MH17 prosecutions Reports shows Russians hackers used Twitter, photos to breach US computers Crush turns deadly as migrants push toward Britain Priest performs exorcism from helicopter after churches robbed and defiled Greek Prime Minister Alexis Tsipras may have to call early election

Britain's advertising regulator has told a betting firm to withdraw an ad featuring a picture of Oscar Pistorius and the slogan: "It's Oscar time. Money back if he walks."

The Advertising Standards Authority said Wednesday (local time) that 5200 people had complained about the promo for bookmaker Paddy Power, "an unprecedented number of complaints".

Tens of thousands of people backed an online campaign accusing the ad of trivialising violence against women.

The regulator said the advertisement, which featured an image of the double amputee runner mocked up to resemble an Academy Awards statuette, could cause "serious and/or widespread offence".

Pistorius is on trial in South Africa, charged with the murder of his girlfriend, Reeva Steenkamp. She was shot dead last year at the athlete's home in what he says was an accident.

Ad Feedback

- AP

Special offers

Featured Promotions

Sponsored Content