5200 complain over 'offensive' Pistorius ad

Last updated 08:50 06/03/2014
Paddy Power
OFFENSIVE: More than 5000 people had complained about the promo for bookmaker Paddy Power, "an unprecedented" number.

Relevant offers

Europe

IS attacker: Germans 'won't be able to sleep peacefully' Britain does not want return to Northern Ireland border controls - Theresa May Prince Harry regrets not talking sooner about Princess Diana's death Afghan teen arrested after meeting with Munich gunman before attack - prosecutor Scottish leader preparing for independence to keep post-Brexit options open Tight Brexit timeline is 'Mission Impossible' Nice attacker Mohamed Lahouaiej Bouhlel: the undercover jihadist? Germany explosion triggered by 27-year-old asylum seeker Explosion in German city of Ansbach killed attacker - police Machete-wielding Syrian refugee kills pregnant woman

Britain's advertising regulator has told a betting firm to withdraw an ad featuring a picture of Oscar Pistorius and the slogan: "It's Oscar time. Money back if he walks."

The Advertising Standards Authority said Wednesday (local time) that 5200 people had complained about the promo for bookmaker Paddy Power, "an unprecedented number of complaints".

Tens of thousands of people backed an online campaign accusing the ad of trivialising violence against women.

The regulator said the advertisement, which featured an image of the double amputee runner mocked up to resemble an Academy Awards statuette, could cause "serious and/or widespread offence".

Pistorius is on trial in South Africa, charged with the murder of his girlfriend, Reeva Steenkamp. She was shot dead last year at the athlete's home in what he says was an accident.

Ad Feedback

- AP

Special offers

Featured Promotions

Sponsored Content