5200 complain over 'offensive' Pistorius ad

Last updated 08:50 06/03/2014
Paddy Power
OFFENSIVE: More than 5000 people had complained about the promo for bookmaker Paddy Power, "an unprecedented" number.

Relevant offers

Europe

Russian town turns into block of ice 'Meditating' mummy found in Mongolia Typo brings down 120-year-old company Taylor & Sons New Zealander who forecast D-day landings has died Alexis Tsipras names anti-austerity Greek cabinet Dead ex-KGB spy pointed finger at Vladimir Putin How Greece's triumphant leftists want to change Europe NATO blames Russia for Ukraine violence Auschwitz survivors ask if lessons have been learnt Ten killed in Greek fighter plane crash in Spain

Britain's advertising regulator has told a betting firm to withdraw an ad featuring a picture of Oscar Pistorius and the slogan: "It's Oscar time. Money back if he walks."

The Advertising Standards Authority said Wednesday (local time) that 5200 people had complained about the promo for bookmaker Paddy Power, "an unprecedented number of complaints".

Tens of thousands of people backed an online campaign accusing the ad of trivialising violence against women.

The regulator said the advertisement, which featured an image of the double amputee runner mocked up to resemble an Academy Awards statuette, could cause "serious and/or widespread offence".

Pistorius is on trial in South Africa, charged with the murder of his girlfriend, Reeva Steenkamp. She was shot dead last year at the athlete's home in what he says was an accident.

Ad Feedback

- AP

Special offers

Featured Promotions

Sponsored Content