5200 complain over 'offensive' Pistorius ad

Last updated 08:50 06/03/2014
Paddy Power
OFFENSIVE: More than 5000 people had complained about the promo for bookmaker Paddy Power, "an unprecedented" number.

Relevant offers

Europe

Poland '99 percent' certain it has located buried Nazi 'treasure' train Four arrested over truck with 71 corpses as migrant crisis intensifies Austrian truck horror: 71 migrants likely suffocated; arrests made Boat packed with migrants sinks off Libya; 82 dead, 100 more missing Judge Vassiliki Thanou sworn in as Greece's first female prime minister What killed Knut? Riddle of famous polar bear's death solved MH17 relatives invited to hear official report findings first UK immigration at record high as topic is hotly debated 'Irish boxer' takes on mob of angry Istanbul shopkeepers Scottish fisherman builds 7-metre Lego model of famous battleship

Britain's advertising regulator has told a betting firm to withdraw an ad featuring a picture of Oscar Pistorius and the slogan: "It's Oscar time. Money back if he walks."

The Advertising Standards Authority said Wednesday (local time) that 5200 people had complained about the promo for bookmaker Paddy Power, "an unprecedented number of complaints".

Tens of thousands of people backed an online campaign accusing the ad of trivialising violence against women.

The regulator said the advertisement, which featured an image of the double amputee runner mocked up to resemble an Academy Awards statuette, could cause "serious and/or widespread offence".

Pistorius is on trial in South Africa, charged with the murder of his girlfriend, Reeva Steenkamp. She was shot dead last year at the athlete's home in what he says was an accident.

Ad Feedback

- AP

Special offers

Featured Promotions

Sponsored Content