5200 complain over 'offensive' Pistorius ad

Last updated 08:50 06/03/2014
Paddy Power
OFFENSIVE: More than 5000 people had complained about the promo for bookmaker Paddy Power, "an unprecedented" number.

Relevant offers

Europe

Istanbul airport attack: Airports are 'soft targets', expert says How innate is the urge to help others? Caitlin Fitzsimmons: Take the long view in the wake of the Brexit vote Death tolls continue to rise after Istanbul Airport explosion in Turkey 'No turning back': EU leaders push Britain to leave amid post-vote turmoil Brexit: European Union leaders tell Britain to exit swiftly, market rout halts 'Brexiteer' Nigel Farage booed in rowdy EU parliament debate in Brussels Brexit: Nicola Sturgeon to meet EU leaders in drive to keep Scotland in bloc UK Labour leader Jeremy Corbyn loses confidence vote, refuses to resign London Mayor Sadiq Khan demands more autonomy for city after Brexit vote

Britain's advertising regulator has told a betting firm to withdraw an ad featuring a picture of Oscar Pistorius and the slogan: "It's Oscar time. Money back if he walks."

The Advertising Standards Authority said Wednesday (local time) that 5200 people had complained about the promo for bookmaker Paddy Power, "an unprecedented number of complaints".

Tens of thousands of people backed an online campaign accusing the ad of trivialising violence against women.

The regulator said the advertisement, which featured an image of the double amputee runner mocked up to resemble an Academy Awards statuette, could cause "serious and/or widespread offence".

Pistorius is on trial in South Africa, charged with the murder of his girlfriend, Reeva Steenkamp. She was shot dead last year at the athlete's home in what he says was an accident.

Ad Feedback

- AP

Special offers

Featured Promotions

Sponsored Content