Lush creates 'anti-social' policy and removes itself from social media platforms

Lush is boycotting social media.
Lush is boycotting social media.

Cosmetics brand Lush is boycotting social media until platforms, such as Instagram, Facebook and Snapchat, take action to provide a safer environment for users.

From Friday, the brand's “anti-social media” policy will come into effect in all 48 countries it operates in, and its accounts will be closed.

“Like so many teenagers have experienced before us, Lush has tried to come off social media, but our FOMO is vast, and our compulsion to use the various platforms means we find ourselves back on there, despite our best intentions," it said in a media release.

“We wouldn’t ask our customers to meet us down a dark and dangerous alleyway – but some social media platforms are beginning to feel like places no one should be encouraged to go.

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“Something has to change.”

Lush hoped platforms would introduce best practice guidelines, and international regulation would be passed into law.

It comes after the Facebook Papers, and whistle-blower accounts from ex-Facebook employees exposing internal research papers showing Facebook knew about harms being caused by its platform, but chose not to act.

“It is not enough for companies to just stop placing paid advertising; people and their time are the currency of these channels, and we do not want our content to be used by hidden algorithms designed to hold people captive on a channel.”

RNZ’s podcast The Detail: Changes to your Facebook's news feed have sparked questions about the company's algorithm.

The brand will also hold onto its Twitter and Youtube accounts.