Pak 'n Save trials its first mini supermarket

A concept design of the new Pak 'n Save Mini store in Levin.

A concept design of the new Pak 'n Save Mini store in Levin.

Pak 'n Save is to open a mini supermarket, the first of its kind in New Zealand.

The new concept store will open in the Write Price supermarket building on Levin's Queen St next week.

The Write Price closed on Friday.

Pak 'n Save Mini will stock about 2500 key products, in contrast to its larger counterpart, which sells about 8000 products. 

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Levin store owner-operator Gwen Bailey said running the trial mini store was an exciting opportunity to do something different. 

Essential products would still be sold at low prices in the freshly refurbished store, Bailey said. 

Foodstuffs North Island general retail manager Doug Cochrane said shoppers' tastes were changing and it put pressure on companies to adapt at speed.

"We need to try new things and learn quickly. 

"We're trialling Pak 'n Save Mini in Levin, which should give us a good indication of how the model might be received elsewhere in the country."

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Creating smaller shops with fewer products was a common format around the world, he said. 

"Most of us tend to shop the same selection each week – branching out only when there's a special occasion or a challenging recipe."

The product range at the mini store was carefully selected based on shopper insights and basket analysis, he said. 

Mini stores would allow customers to "pop in and out" quickly. 

"It's also a nimble model which can be tweaked on the fly without incurring additional costs."

The Pak 'n Save Mini will open about 8am on September 13.

 - Stuff


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