NZ's Tourism Boom
Chinese tourists love our blue skies, starry nights and eye-popping scenery, but we can't take their custom for granted.
I joined a bus full of visitors to see what all the fuss is about at one of NZ's biggest attractions.
As visitor numbers head towards the 5m a year mark, tourism's "value over volume" mantra mirrors that of the dairy industry.
Migrant labour is propping up our tourism industry which needs thousands of new workers to service the international visitor boom.
New Zealand's distance from global trouble spots is a boon for tourism now, but that sentiment can quickly change.
Freedom camping has a bad rap, but almost 30,000 Kiwi motor home owners are among the wallets on wheels.
Industry leaders weigh in on just how many tourists we can handle.
Sure, there's Rome, London and Paris, but more and more people want to come to New Zealand.
OPINION: Talk of new tourist taxes is popular, but our visitors are more than paying their way already.
You could go to Canada and see a lot of what NZ offers, but there's one thing we've got that the world loves.
The tourism industry is worried about keeping Kiwis sweet as our visitor numbers head towards 5 million a year.
Some overloaded NZ tourist hot spots are already '100% pure chaos', and visitor numbers are rising.