Christchurch shootings: Anger at insulation company with white supremacy branding

Beneficial Insulation vans feature a nazi logo and white supremacy symbolism.
SCREENSHOT
Beneficial Insulation vans feature a nazi logo and white supremacy symbolism.

A Christchurch insulation company is under fire for having a Nazi sign as its logo - the same symbol featured in a manifesto by Christchurch terror suspect Brenton Tarrant.

Beneficial Insulation, which offers insulation services in Christchurch and surrounding areas, features a sunwheel as its company logo.

The same symbol was appropriated by Nazis and featured on a rambling manifesto published online by Tarrant, who has appeared in court charged with murder following a mass shooting at two Christchurch mosques on Friday.

Phil Arps, owner of Beneficial Insulation, had raw sewerage running through his Avonside property last year.
IAIN MCGREGOR/STUFF
Phil Arps, owner of Beneficial Insulation, had raw sewerage running through his Avonside property last year.

The terrorist attack has so far resulted in the death of 49 people, with a further 42 injured.

READ MORE: 'Thousands' of Christchurch shootings videos removed from YouTube, Google says

Beneficial Insulation charges $14.88 per metre for insulation - 14.88 is a hate symbol popular with white supremists.

Police cordoned off Linwood Avenue near the Linwood Masjid following the Christchurch shooting on Friday.
Kai Schwoerer
Police cordoned off Linwood Avenue near the Linwood Masjid following the Christchurch shooting on Friday.

The company also has staff wear a camoflague print uniform.

A Insulation Association of New Zealand (IAONZ) spokesman said it removed Beneficial Insulation from its website when it became aware of the situation.

The spokesman said it was an interim measure before it investigated things further.

IAONZ would need to go through a process before it was decided whether or not to remove Beneficial Insulation from the association altogether. 

Beneficial Insulation is registered to a Christchurch address and is 99 per cent owned by Philip Arps, Companies Office records show.

The company's website has been deactivated but its Facebook page is still live.

Reviews on Beneficial Insulation's Facebook page condemn the company for its branding and there has been widespread criticism of the company on social media.

Beneficial Insulation responded to Stuff questions with a series of statements, many of which did not make sense.

One message said it had been dealing with harassment and threats all day.

Another message said it was impressive to see the quick response from police following Friday's shooting.

A text message said a lawyer would need to be consulted and that the "antifa are out in force".

Antifa, short for "anti-fascist", is a left-wing extremist movement that violently opposes groups it considers "fascist".

An email from Beneficial Insulation said its pricing was audited by Inland Revenue after Google raised questions about it three years ago.

A YouTube channel belonging to a Phil Arp features a photo of a man wearing a Beneficial Insulation uniform in the profile photo.

One video uploaded by the user features a man talking about smearing pig brain on his hands and ends with him saying "white power".

In the Islam faith, pork is a prohibited food.

Energy Efficiency and Conservation Authority (EECA), which oversees insulation in New Zealand said in a tweet Beneficial Information was not an EECA insulation service provider.

Police said it could not comment on whether individuals or companies were, or had been, subject to police attention or an investigation.

Stuff