Tradee app aims to put Kiwis in touch with tradespeople

The team from Tradee, Nik Ellis, Omer Hazer, Alexandre Vaz and AJ Brown.

The team from Tradee, Nik Ellis, Omer Hazer, Alexandre Vaz and AJ Brown.

A former Cambridge High School student is making his way up the entrepreneurial ladder with the launch of the app Tradee.

The idea of the app is to create a marketplace where people can find honest, reliable and skilled tradespeople in their community.

Omer Hazer is now based in Auckland, working with four other men under 25 on the start-up.

The developers of the Tradee app realised that the tradesperson hiring process could be solved efficiently and practically.
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The developers of the Tradee app realised that the tradesperson hiring process could be solved efficiently and practically.

While he was in Cambridge, Hazer worked with a group of five to create influencerland.com which was a web platform helping brands connect to social media users with a high follower base, to promote their products.

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The team sold the business in June as most wanted more time to focus on studies.

"We knew that we were onto something by positioning us as the leading influencer agency for smaller to medium businesses," Hazer said.

"I didn't want to see the company slowly die off, and at the same time we got an offer from a marketing company in Australia to purchase us," Hazer said.

"It was a hard decision but ultimately had to be made."

The Tradee crew is made up of four young minds.

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Alexandre Vaz and Nik Ellis founded the company and raised the capital for it to start and grow.

Vaz graduated from AUT with a Degree in Economics and Finance, and Ellis has run several online businesses with revenue exceeding half a million dollars.

Also on the team is AJ Brown, who is a self-taught coder. He has been working on his own projects for the past few years and as been developing mobile and web apps.

Hazer paused his engineering studies at the University of Waikato to join the business.

"Becoming an engineer was never something I wanted to do, I have been an entrepreneur at heart and have always worked on my own startups or worked for other startups," he said.

"I live and breathe the culture."

Tradee had launched at the right time, as the New Zealand housing market was currently experiencing a building boom.

With 30,000 properties under construction - one third of those in Auckland - it was no doubt house prices would keep rising.

Home owners were capitalising on this, which led to an immense demand for tradespeople.

"After seeing the alternatives on the market, we realised that the problem of simplifying the tradesperson hiring process wasn't being solved efficiently or practically," said Hazer.

"Our hopes for this company in the following 12 months is to become the leading platform for Kiwis to find and hire tradespeople efficiently.

"In the next 12 months after that, we plan on expanding overseas and eventually disrupting the whole tradesperson hiring industry in the world."

Vaz said currently the best method of hiring qualified trades people was through a business or company, which inflated prices and narrowed availability of help.

"Kiwis prefer interacting with people over businesses, so using the Sharing Economy model, Tradee enables clients to speak directly with their local tradesman workforce themselves, hugely deflating the price for their time and increasing the availability of their help," he said.

The Tradee beta app is available in the Apple App Store and Google Play Store for free.

 - Stuff

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