Chinese censors have banned Winnie the Pooh
Winnie the Pooh seems harmless enough, except if you're in China.
The Chinese name and images of the cartoon bear are being blocked by social media sites Weibo and WeChat, because the bear is being compared to the country's president.
Social media posts of honey-loving Winnie the Pooh have also been removed, the BBC reports.
The joke is a long-standing one in China. One of the earliest memes to appear was in 2013, of President Xi and US President Barack Obama alongside an image of Winnie the Pooh and Tigger.
And when Xi Jinping and Japan's Prime Minister Shinzo Abe shared an awkward handshake, China's social media users responded with Winnie the Pooh and Eeyore shaking hands.
China's government has made no comment about the ban, but it comes amid heightened sensitivities ahead of the Communist Party's national congress - a meeting of the upper echelons of the party held every five years.
China has tough censorship rules, and ridiculing the country's leader is not tolerated.