Lorde tickets sell out in minutes
Days after releasing her highly anticipated sophomore album, most of New Zealand has responded by virtually grappling for tickets to Lorde's shows.
Tickets to her Wellington, Auckland and Christchurch shows sold out in minutes, with Ticketmaster saying there were none available as early as 12.02pm.
The one town to buck the trend was Dunedin. As of 4pm on Monday, tickets to Lorde's concert at the Dunedin Town Hall were still available.
About half of all tickets were sold in two pre-sales that started last week. Tickets for Lorde's seven New Zealand shows went on sale to the general public at midday Monday. Only hundreds of tickets were expected to have still been available for the general release.
Lorde opted to perform at smaller venues this November, bypassing all arenas and stadiums. Most of the theatres she was to perform at would only hold about 2000 guests.
Wellington fan Ryley Bridges said she had diverted from class to wait for tickets to go on sale at 12pm. Bridges and her parents had been waiting at midday, watching the timer count down, but none of them got tickets.
Bridges said tickets to Lorde's Michael Fowler Centre show had sold out in under a minute. She said her mouse clicked "search" within seconds of the release, but there were no spaces. The venue had a capacity of 2209.
The rest of Bridges' day had been spent looking for competitions to win tickets, she said the cost to get to Dunedin would be too high.
"I've never been to a concert before and would love for Lorde to be my first concert," she said.
Lorde's latest album, Melodrama, had consumed Bridges' weekend as she reported listening to it on repeat. After much hype the album dropped on Friday. Bridges said the hoopla was worth it because "it's relatable, it's different and it's catchy".
Ideally, Bridges said she hoped Lorde would announce another Wellington show.
The singer's local tour promoter, Frontier Touring, confirmed tickets to all of Lorde's New Zealand shows – except for Dunedin – had sold out in minutes. A spokeswoman said tickets sold out "pretty much immediately".
An estimated 11,200 people would be able to see Lorde perform if no further concerts were announced. In contrast, about 250,000 Ed Sheeran fans would flock to stadiums in Auckland and Dunedin to see him perform in March.
Ella Yelich-O'Connor, whose stage name is Lorde, last toured New Zealand in 2014. During her Pure Heroine tour the artist played at Wellington's TSB Arena (capacity: 5655), Christchurch's Horncastle Arena (8888), Dunedin's Town Hall (3000) and Auckland's Vector Arena (12,000).
Dunedin – Tuesday November 7.
Christchurch – November 8 and 9.
Wellington – Saturday November 11.
Auckland – November 12, 14 and 15.