The end is nigh for music streaming service Pandora

Music streaming service Pandora is quitting New Zealand.
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Music streaming service Pandora is quitting New Zealand.

Beleaguered music streaming service Pandora has announced its last day in New Zealand will be July 31.

The service failed to compete with the likes of Spotify and Apple Music and is withdrawing from New Zealand and Australia.

After July 31st, Pandora subscribers will no longer be able to access the service's app or its web site.

A Pandora spokesperson said the service - which has only ever been offered in New Zealand, Australia and the US - had decided to focus on the US market.

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"After diligent analysis, we have decided to discontinue our operations in Australia and New Zealand and expect to wind down the service for listeners over the next few weeks.

"While our experience in these markets reinforces the broader global opportunity long-term, in the short-term we must remain laser-focused on the expansion of our core business in the United States."

After its launch in 2000, Pandora entered the public market in 2011 as an innovative radio service that allowed users to listen to radio stations designated to feature a certain band, genre or era.

After surpassing 200 million users in April 2013, the company has struggled in recent years to compete with rivals like Apple Music or Spotify. Companies such as Amazon and Google are also investing billions of dollars into music services.

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 - Stuff

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