Fans furious after HBO websites crash during Game Of Thrones
Talk about falling victim to your own popularity.
For the second year in a row, HBO websites in the US have crashed during a Game Of Thrones season premiere - and fans of the show have taken to Twitter to express their displeasure.
Both of HBO's live streaming services, HBO Go and HBO Now, were overloaded on Sunday night in America after millions tuned in to watch the season seven premiere of their favourite show.
Some viewers were unable to watch the episode at all, faced with error messages and loading bars, while others complained of slow buffering.
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"Can't believe that you have the nerve to not be ready for the premiere and have your websites crash today!!!!!!" tweeted one irate viewer. "You'd think you'd be better at handling the Game of Thrones traffic by now" said another.
And of course it didn't take long for memes referencing the crash to emerge:
While HBO's websites appeared to come back online during the final half of the show, many fans continued to complain about buffering and slow uploads, with some even tweeting photos of their frozen screens.
The seventh season of Game Of Thrones has been even more hotly anticipated than usual, after the show's return was pushed back several months due to production issues.