TV ratings: New Zealand's eyeballs on the Block, not the rugby

The Block finale was the biggest TV event of the year for viewers aged 25 to 54.
TOM HOLLOW

The Block finale was the biggest TV event of the year for viewers aged 25 to 54.

New Zealanders aged 25 to 54 were more interested in the finale of home reno show The Block than any of the election debates.

More Kiwis aged 25 to 54 - most advertisers' favourite age group - watched Andy and Nate win the renovation reality show's live auction than tuned in to Bill English and Jacinda Ardern debating, according to Nielsen data supplied by MediaWorks.

306,476 people in the 25-54 demographic watched the finale of The Block NZ, making it that age group's most-watched television event of the year.

Leaders debates between Bill English and Jacinda Ardern were watched less than the Block by viewers aged 25 to 54.
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Leaders debates between Bill English and Jacinda Ardern were watched less than the Block by viewers aged 25 to 54.

The Block took out the top spot from an episode of Shortland Street that aired on August 22 and was watched by 289,250 viewers aged between 25 and 54.

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The demographic's third most-watched TV event was 1 News on August 6, followed by the final test in the All Blacks vs British and Irish Lions series. Another episode of Shortland Street, this time from May, rounds out the top 5.

The final Lions test came fourth in New Zealanders most-watched shows for the 25 to 54 demographic.
FIONA GOODALL/GETTY IMAGES

The final Lions test came fourth in New Zealanders most-watched shows for the 25 to 54 demographic.

Those rankings are derived from the episodes' average audience throughout their air time rather than the total number of people who tuned in for any length of time.

None of the election debates featured in the top five television events for viewers aged 25 to 54. The 1 News Vote 2017 Leaders Debate had an average audience 264,400, while the Newshub Decision 17 Leaders Debate had 228,300.

Both debates out-rated the Block's episode average on the week they aired, however.

The Block finale is likely to extend its lead in the coming week as views as views from Three +1 and recording devices are added to its total.

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In the broader category of viewers aged 5+, all of the top 5 television events for the year are episodes of 1 News.

FIVE MOST-WATCHED TELEVISION EVENTS FOR VIEWERS AGED 25 TO 54

1. The Block NZ (17/09/17) - 306,476*
2. Shortland Street (22/08/17) - 289,250
3. 1 News (6/08/17) - 286,092
4. Intl Rugby (8/07/17) - 283,003
5. Shortland Street (25/05/17) - 273,476
 

* Viewing figures for The Block NZ  are not consolidated.

 - Stuff

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