The best beauty products for every age
There's a lot of reasons skin changes over time. Biology, genes, the environment and lifestyle choices all have a visible impact on the face. Every dermatologist will tell you that sunscreen is the most effective anti-ageing product out there (see also: prevents skin cancer), but SPF aside, there are a few other ingredients and products that will help make the most of what nature gave you.
Though it's often portrayed as a teen issue, acne can continue well into your twenties and thirties thanks to hormonal fluctuations. When spots occur, a medicated concealer that works double-duty as a treatment will hide blemishes while helping them to heal. Look for an oil-free formulation that contains salicylic acid and has green undertones to hide redness.
Now is also good time to start using a daily vitamin C serum to brighten skin and protect against environmental damage. "I really believe in using active ingredients like vitamin C in your topical serums," says Lisa Sullivan-Smith, Co-director of The Clinic, which specialises in non-invasive cosmetic treatments. "I think that even if you did nothing else, you'd see a change in your skin texture."
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Murad Acne Spot Treatment Concealer, $33
Aspect Dr Active C Serum, $141, The Clinic
Collagen production slows down after 25 but it's often not until your forties that pigmentation and sun damage begin to show. Many women will want slightly more coverage from a foundation but anything too heavy can have an ageing effect. Choose a product specifically designed for mature skin – that means a hydrating consistency with an illuminating finish as anything too matte will settle into creases and appear dull.
A vitamin A treatment will fight wrinkles by boosting cell turnover. Avoid nasty side effects like flaking and irritation by choosing one that's highly emollient. "The products a lot of the top anti-ageing clinics sell are the same strength as a prescription dose without the side effects," says Sullivan-Smith. "They're more expensive but they're easier to use."
La Prairie Anti-Ageing Foundation SPF 15, $160, Smith and Caughey's
Paula's Choice Skin Recovery Super Antioxidant Concentrate Serum with Retinol, $49
Estrogen production plummets during your fifties and skin becomes markedly thinner. By their sixties, most people find that facial lines are more pronounced and that hair has a tendency to be dry and brittle. Extend the active products you use on your face down to the neck and décolletage and introduce a rich, protein-packed hair mask once a week to restore shine to your mane. When it comes to make-up, a lip primer will reduce the appearance of fine lines by stopping lipstick from feathering around the mouth.
Original & Mineral The Power Base Protein Masque, $14, Sephora
Anastasia Beverly Hills Lip Primer, $31, Sephora