Model receives rape threats after posing for photo with unshaved legs video


A Swedish model claims she has received rape threats after appearing in a sneaker advert with unshaved legs.

Arvida Byström says the photograph, which was part of a new campaign for Adidas Originals, sparked online abuse directed towards her after she posted it to her Instagram account.

"Me being such an abled, white, cis body with its only nonconforming feature being a lil leg hair," she wrote online. "Literally I've been getting rape threats in my DM inbox."

Swedish model Arvida Byström has been attacked online because of this photo series.
YouTube/Adidas

Swedish model Arvida Byström has been attacked online because of this photo series.

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"I can't even begin to imagine what it's like to not possess all these privileges and try to exist in the world.

"Sending love and try to remember that not everybody has the same experiences being a person."

The comments on the original post include "the most disgusting thing on a woman is hair on her legs," and "there's no femininity at all…" while others have called out the attacks and lent their support to the model.

The image was part of a wider campaign featuring a range of women including activists, skaters and musicians.

Adidas called Byström a "an artist, photographer, model and cyber sensation. Known for her photography, which questions femininity and gender standards using so-called 'girly' aesthetics".

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She previously released a book called Pics Or It Didn't Happen with fellow artist Molly Soda, which features 270 photos of women's bodies taken down by Instagram for breaking its community rules.

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 - Stuff

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