Behind the scenes inside New Zealand's first H&M Home store
New Zealand's first H&M Home store opens its doors to the city of Christchurch on Saturday morning, promising shoppers new products every day.
Homed took a behind the scenes tour in-store and it was clear that the H&M Home range carries through key colours and trends from the fashion world without skipping a beat.
"For home, we always call it the fashion for your house," said H&M New Zealand country sales manager Daniel Latteman.
The colours you'll find in the home department are straight off the catwalk.
Deep cobalt blue, marigold yellow, millennial pink and emerald green are prominent, as are natural fibres, ethnic detailing and plenty of gold metallic accessories.
"The home accessories, I think that it's very inspired by fashion trends," said Latteman.
The brand will give competitors a run for their money, with new products delivered every day.
"We always get the latest fashion," said H&M New Zealand country sales manager Daniel Latteman. "We have a delivery every day and there will be new products every day."
"So we can really secure the latest fashion coming here to Christchurch. That's really key for us, that we can have that full offer of fashion, for clothes, but also for the home."
Sustainability is front of mind for the mega-brand.
"H&M tries to be very sustainable and we have company goals that we really make sure we use organic cotton, sustainable cotton."
"Overall in the store, we have a lot of organic cotton and 100 per cent linen, we really try to be sustainable," said Latteman.
"We really have the fashion, the quality, at the best price, in a sustainable way; and those are reflected in the home department."
For comparison, a white linen, king-size duvet cover set will cost you $47 at Kmart, $79.99 at H&M, $209.99 at Farmers and $309.99 at Adairs.
Latteman himself is wearing a pair of jeans made through their 'i-collect' and 'close the loop' initiatives.
I-collect offers consumers the opportunity to bring in old, used clothes from any brand, which H&M then recycle into new fabric that is used to make new products, which they call the 'conscious collection.'
It's a move to offer something for everyone, but the conscious collection linen duvet covers are reportedly one of their highest selling items the world over.
Maybe that shows that conscious fashion is just what consumers really want.
H&M and H&M Home open in Christchurch on September 9 from 10am at The Crossing.