Behind the scenes inside New Zealand's first H&M Home store video

ANABELA REA/STUFF

The first H&M Home opens to the public in Christchurch on Saturday 9 September. We take a look at what's on offer.

New Zealand's first H&M Home store opens its doors to the city of Christchurch on Saturday morning, promising shoppers new products every day.

Homed took a behind the scenes tour in-store and it was clear  that the H&M Home range carries through key colours and trends from the fashion world without skipping a beat.

"For home, we always call it the fashion for your house," said H&M New Zealand country sales manager Daniel Latteman.

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Our pick of the bunch - the floating gold frames on the right.
ANABELA REA/HOMED

Our pick of the bunch - the floating gold frames on the right.

The colours you'll find in the home department are straight off the catwalk.

Deep cobalt blue, marigold yellow, millennial pink and emerald green are prominent, as are natural fibres, ethnic detailing and plenty of gold metallic accessories.

"The home accessories, I think that it's very inspired by fashion trends," said Latteman.

H&M NZ Country Sales Manager Daniel Latteman in the new Christchurch store that opened on 9 September 2017.
H&M

H&M NZ Country Sales Manager Daniel Latteman in the new Christchurch store that opened on 9 September 2017.

"For cooking, for home decoration and also for the table; there's a whole lot of little gold details. That's the latest trend that you can really see now."
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The brand will give competitors a run for their money, with new products delivered every day.

"We always get the latest fashion," said H&M New Zealand country sales manager Daniel Latteman. "We have a delivery every day and there will be new products every day."

Fresh blues and whites in quality weaves are on offer for the bathroom.
ANABELA REA/HOMED

Fresh blues and whites in quality weaves are on offer for the bathroom.

"So we can really secure the latest fashion coming here to Christchurch. That's really key for us, that we can have that full offer of fashion, for clothes, but also for the home."

Sustainability is front of mind for the mega-brand.

"H&M tries to be very sustainable and we have company goals that we really make sure we use organic cotton, sustainable cotton." 

H&M looks forward to bringing trend offerings to Christchurch says H&M NZ Country Sales Manager Daniel Latteman.
H&M

H&M looks forward to bringing trend offerings to Christchurch says H&M NZ Country Sales Manager Daniel Latteman.

"Overall in the store, we have a lot of organic cotton and 100 per cent linen, we really try to be sustainable," said Latteman.

"We really have the fashion, the quality, at the best price, in a sustainable way; and those are reflected in the home department."

For comparison, a white linen, king-size duvet cover set will cost you $47 at Kmart, $79.99 at H&M, $209.99 at Farmers and $309.99 at Adairs. 

Pink and gold - a girly combination that buyers love.
ANABELA REA/HOMED

Pink and gold - a girly combination that buyers love.

Latteman himself is wearing a pair of jeans made through their 'i-collect' and 'close the loop' initiatives.

I-collect offers consumers the opportunity to bring in old, used clothes from any brand, which H&M then recycle into new fabric that is used to make new products, which they call the 'conscious collection.'

It's a move to offer something for everyone, but the conscious collection linen duvet covers are reportedly one of their highest selling items the world over.

Resembling jewellery, gold accents are on nearly everything in the launch range.
ANABELA REA

Resembling jewellery, gold accents are on nearly everything in the launch range.

Maybe that shows that conscious fashion is just what consumers really want.

H&M and H&M Home open in Christchurch on September 9 from 10am at The Crossing.

 

A popular palette for the season - green and it's colour-polar, candy pink.
ANABELA REA

A popular palette for the season - green and it's colour-polar, candy pink.

Bring botanical motifs into the bathroom.
ANABELA REA

Bring botanical motifs into the bathroom.

 - Homed

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