Porsche reveals new bespoke department to take on posh brands
Porsche has taken aim at some of the world's top brands with a new customisation service for its sports cars.
The new Porsche Exclusive Manufaktur department will take on the likes of Ferrari and Lamborghini's Atelier and Ad Personam programs, as well as Q by Aston Martin, Bentley's Mulliner and Rolls-Royce Bespoke.
Previously known as Porsche Exclusive, the department is set to offer increased levels of personalisation in new models. Customers can now have a Porsche Design watch created using the same materials and colours as their cars, or order bespoke luggage to match their car.
The brand has created a limited-edition run of cars to showcase its abilities. Porsche will build 500 examples of the 911 Turbo S Exclusive Series Coupe for wealthy customers around the globe. In New Zealand, the car will be priced from NZ$542,000.
Every car is loaded up with a more powerful engine that makes 20kW more than the regular Turbo S' 427kW, improving its straight-line pace.
The model features special 20-inch centre-lock wheels, carbon ceramic brakes with black and gold calipers, more aggressive spoilers and more.
Other cosmetic touches include an exclusive shade of golden yellow metallic paint and lashings of carbon fibre. Inside the cabin, the model features carbon fibre and golden yellow touches to match the outside, as well as 18-way adjustable sports seats trimmed in perforated leather. Exterior racing stripes are replicated in the car's dashboard and Alcantara headlining.
No word yet on whether any of these "exclusive" Porsches will be available in New Zealand.