Genesis G70 is the newbie in the luxury car segment
Hyundai has unveiled the car it believes can take on the likes of the Mercedes-Benz C-Class and BMW 3-Series - the all-new Genesis G70.
The first small sedan from the South Korean firm's luxury sub-brand, the G70 is expected to be offered alongside an updated version of the large sedan currently badged as the Hyundai Genesis, which will then be known as the Genesis G80.
The G70 is based on the same underpinnings as the new Kia Stinger (which has been confirmed for New Zealand by the end of 2017), offering a rear-wheel drive platform for the Korean brand to take on the established German luxury brands and Lexus.
It will be available with the same choice of either a 2-litre four-cylinder and 272kW/510Nm 3.3-litre V6 twin-turbocharged petrol engine as its Kia cousin.
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A 2.2-litre four-cylinder turbo diesel, which is available on overseas models, won't be offered in Australia. Neither will the all-wheel drive models that are available in selected markets.
The V6 model is equipped with adaptive suspension while the 2.0-litre model has a passive set-up to differentiate the pair.
While Genesis has already been established in the South Korean and US markets, the G70 is an important model for the brand by introducing it into the lower tier in the luxury market.
Hyundai threw a lavish launch for the new model in its hometown to mark the occasion with a concert headlined by American singer Gwen Stefani.
"The launch of the Genesis G70 is an important milestone for our brand," said Manfred Fitzgerald, Head of Genesis Division. "We deliberately chose Seoul, as this is our place of origin. This is where we are coming together with our customers and friends in the music industry to celebrate as a people's festival."