Jacinda Ardern unveils new election hoardings, and fixes one of National's

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Labour leader shows she's a good sport by helping put up her opposition's signs after they fall down.

Labour's new election hoardings have been unveiled, and new leader Jacinda Ardern is front and centre.

Ardern helped to hammer and staple together a billboard – featuring a photo of her and the new party slogan, 'Let's Do This' – in her Mt Albert electorate on Friday.

While she was at it, a National Party hoarding with Bill English's face on it fell over but Ardern showed she was a good sport and helped get it back upright.

Jacinda Ardern's fresh-faced leadership has reversed the Labour Party's election prospects.
SIMON MAUDE/STUFF

Jacinda Ardern's fresh-faced leadership has reversed the Labour Party's election prospects.

"Just so you know guys, they've put mine back up before, it's only fair," she said.

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As her own hoardings were erected in front of about two dozen cheering supporters, she said she "wanted to acknowledge the hard work" Labour campaign workers had put into rushing out the new party billboard following the leadership change.

Jacinda Ardern put up her own, then fixed Bill English's.
SIMON MAUDE/STUFF

Jacinda Ardern put up her own, then fixed Bill English's.

The party's previous leader, Andrew Little, resigned on August 1 following declining poll results.

Labour has surged in the polls following the move. Stuff's latest Poll of Polls shows Labour just shy of 34 per cent of party votes, while National has dropped slightly to nearly 44 per cent.

The party has had five leaders, including Ardern, since the Helen Clark Labour government was voted out in 2008.

Labour's youngest leader is front and centre on its 'Let's do this' campaign.
SIMON MAUDE/STUFF

Labour's youngest leader is front and centre on its 'Let's do this' campaign.

Campaign manager Andrew Kirton said he was "really pleased" with the new designs, which cover a number of key policy areas, including health, transport, and education.

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"Our new hoardings give voters a sense of the policy areas that Jacinda and Labour are focused on, while making it clear that it is the party vote that matters if we are to change the government and build a better New Zealand," he said.

About 5000 new party vote hoardings will be erected across the country.

Labour's previous billboards featured Ardern, Little, and the slogan 'A fresh approach'.
SIMON MAUDE/STUFF

Labour's previous billboards featured Ardern, Little, and the slogan 'A fresh approach'.

Labour will officially launch its election campaign on Sunday with National's campaign opening the following Sunday.

Prime Minister Bill English on Friday said he was not particularly concerned about the latest poll which showed Labour rising strongly to 37 per cent and Ardern neck and neck with him on 30 per cent as preferred prime minister.

"An MMP election is hard to win and we've always been planning for a hard campaign. Now there has been all this change around in leaders we have got to the start line and people can start to think about what  kind of government they want and we are looking forward to that debate."

He said the Greens, who plunged to only 4 per cent in the poll, needed to win some of Labour's vote back but that showed what a messy government the Opposition would make.

"We look a lot more stable and organised."

 - Stuff

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