Can-do attitude for Women's Refuge
A fashion show with a difference isn't asking attendees to empty their pockets, it wants them to lighten their cupboards.
A can-do approach to fundraising had Shine owner, Jo Menary sending invites to the event on September 13 with an admittance fee of three cans of food for the Women's & Children's Refuge Services Nelson.
Menary said she was inspired to use the alternative entry after seeing how low their food supply was.
"Even though other things are fantastic, basic necessities is what they need."
She said around 60 of her customers were invited to the fashion show, taking place at her store on Hardy Street. It will include designs from local label Julian Danger, ELK and new Nelson jeweller Kami Kindred.
"It's a win win for everyone. People come out ... have some fun, but they also do something for someone else as well."
While the event was invite only, Menary said the community was encouraged to drop cans of food off at 253 Hardy St.
"We would gladly take any donation."
Last year Menary did a similar fundraiser for the Salvation Army which she said received 480 cans "just from the first week".
The Women's and Children's Refuge provides a safe haven for women in the community offering advice, shelter and basic needs.
Refuge manager Katie O'Donnell said having a full pantry was "vital".
Helping more than 500 women and children a year, she said the majority of them were in hardship.
"We would be using our pantry probably at least five times a week, and often more."
O'Donnell said it received regular donations from organisations but with a high turnover "even when the pantry is well stocked, it only takes a week for it to start looking really empty again".
"We really appreciate the community support when a business like Shine gets behind us. It not only provides us with resources to hand out...it also raises our profile and it's really encouraging to know that there are people in the community thinking of us."