Growing Napier-based fashion label KILT is completely focused on getting affordable, versatile and Kiwi-made fashion to New Zealand woman – regardless of their location.
Fashion brand KILT connects with Kiwi women
With 15 retail stores from Auckland to Dunedin as well as a thriving online store, KILT is the lovechild of Melissa Williams whose first venture into fashion started in Palmerston North 14 years ago. Her love of life and all things Kiwi took her to Hawke's Bay where she passionately went about growing her business. Williams is adamant that all KILT clothing will always be made in New Zealand – and that's pretty amazing in itself.
Key to Williams' success has been the constant flow of new garments not only to KILT's brick and mortar stores, but also online. With the business growing rapidly, Williams knew that the website would become more and more a key shopping destination. She wanted to be able to give her customers – KILTies as she calls them – an in-store experience from wherever in the country, or the world, they were shopping from.
Williams is all about the clothes, but when it comes to managing her growing business, she's quick to say that upgrading from basic broadband to fibre in 2016 has allowed KILT to run even more efficiently.
As soon as ultra-fast fibre reached the door of KILT's Napier head office, Williams signed up.
When the store managers meet weekly for a team update, they're focussed on sharing insights and inspiration from the shop floor. The reliability of their fibre connection has enabled Williams' team to hold these weekly video conference meetings with ease and without interruption. Before fibre there was invariably a store which dropped its connection, or stuttered through the video conference.
Fashion is all about what's on trend now and getting garments into stores and into the hands of KILTies is critical.
"We're in Napier, but we could be anywhere," says Williams. Running a busy dressmaking team in a provincial town has its benefits, least of which is that the KILT team love their Napier life and that is reflected in the way they feel about their work. This passion resonates from the shop floor right down to the online customer service team.
Apart from the smooth-running weekly video "huddles" as they're called, and uploading photos of new garments as they go into stores, there's all the other aspects of production that are so dependent on a reliable and fast internet connection. All of which adds up to a provincial business making it big.
New Zealand women love fashion and nothing makes a Kiwi feel happier than wearing something made here, that's KILT. And that's amazing.
To find out more about ultra-fast broadband for home and business, and upgrading your connection visit www.askforbetter.co.nz.