Hamilton Sevens tournament set for sell-out
Free circus rides, live entertainment, food trucks and craft beer - Hamilton is pulling out all the stops for its new Sevens fixture.
For the first time the city will host the New Zealand leg of the HSBC World Rugby Sevens Series.
And it's hoping to be bigger and better than Wellington.
On Wednesday it was announced two areas would be set up just outside FMG Stadium Waikato on the grass fields along Mill Street.
A family area and a R18 party area will be fenced off for ticketers to enjoy during the two-day competition.
"This is a festival, with Sevens in the middle," 37 South managing director and event organiser Dallas Fisher said.
"There will be themed bars, 16 food trucks, massive circus rides and live music - with all things for the kids to do included in the ticket price.
"It's going to attract a lot of people, and a range of people - teenagers alcohol-free, families, party-goers and real rugby enthusiasts.
"Everything's on fire, actually. People are talking about it."
Event organisers have declined to say exactly how many tickets they were offering in the 23,000 seat stadium, but said two-thirds of those available have already been sold to pre-sale buyers with general ticket sales going on sale 12pm Wednesday.
New Zealand Sevens general manager Steve Dunbar said this has been their most successful pre-sale in years.
He urged fans to get in quick to ensure they don't miss out.
"Hamilton has really embraced the Sevens moving north and is making it their own. This is shaping up as the premier sports event of the summer."
All Blacks Sevens captain Scott Curry said the move from Wellington to Hamilton was a good one.
"I like the way the stadium is set up. It's really close and good for the Sevens scene."
Team mate Tim Mikkelson said it's an ideal location for him and his team mates who are from the region, as well as Counties Manukau, Bay of Plenty and Auckland.
"There's lots of guys in our squad who are from not far from Hamilton. So it's awesome for us, our family and friends, instead of just watching it on TV.
"Waikato has a strong rugby community, so it will succeed. It's an awesome place."
The tournament will be held on February 3 - 4, 2018.
Ticket information is found at sevens.co.nz/tickets.