What to expect at Apple's event
On Wednesday, Apple chief executive Tim Cook will take the stage for the first time in the Steve Jobs Theater at its new campus.
The location represents a new chapter for the world's most valuable technology company, and the event will usher in a new era for the iPhone.
For the first time, Apple plans to unveil three phones, including a premium model that will cast a halo over the rest of the line.
Below, we break down what to expect at the Apple event that starts at 5am on Wednesday (NZ Time).
Stuff's national business editor Ellen Read will be in San Francisco life blogging the event and it's also available to stream live.
READ MORE: A look at iPhones through the years
Apple is planning to unveil three iPhones, including two that are upgrades to the iPhone 7 and iPhone 7 Plus called the iPhone 8 and iPhone 8 Plus and a premium model called the iPhone X.
Here's what we know about the high-end device:
It's an all-new look that drops the bezels around the display. Almost the entire front of the phone will be screen save for a cutout at the top for the earpiece, selfie camera, and sensors.
With no bezels and no borders on the top and bottom, the focus will be on the new screen: an OLED display that more accurately reproduces colours and makes content much crisper. You'll be able to see more texts, videos and website information without scrolling down because the screen will be taller than the one on the iPhone 7 Plus. Expect the whole screen to be slightly larger than the one on the iPhone 7 Plus (5.5 inches), but because of the lack of bezels, the phone's overall size will be closer to the smaller iPhone 7.
Just as significant as additions to the iPhone are the pieces that are missing. A decade after debuting the home button as the main physical control on the device, Apple is removing it for the premium model.
Also gone is the fingerprint scanner. In place of Touch ID there'll be a 3-D facial recognition scanner for unlocking the phone. It'll aptly be called Face ID. It's designed to scan your features within a few hundred milliseconds and can work even if the device is laying flat on a table. The sensor would also be used to authenticate payments and launch secure apps. It will work in the dark, too.
You'll be able to lay the iPhone on a charging pad instead of plugging it into a charging cable.
The other two models are expected to look similar to the current iPhones, but will have a faster processor and potentially glass backs to also support inductive charging.
The Apple Watch is set to see a much needed upgrade that partly frees the device from the iPhone.
The most significant new hardware feature will be a wireless option. You'll be able to leave your new iPhone behind because this version of the Apple Watch can connect to cellular data networks.
Set to debut is the first update to the set-top box since its overhaul in 2015.
The main upgrade will be support for 4K video, a standard with much higher resolution. Of course, this will require a new 4K TV. Apple has been in talks with popular video streaming apps, TV studios, and movie studios about supplying 4K content for the box.
To go along with 4K, Apple is planning to support HDR video playback as well. This standard shows video with much more vivid colours.